·
In 2023, short-form video content continues to dominate platforms like TikTok and Instagram Reels. Businesses are increasingly leveraging this format to engage their audience quickly and effectively. With users preferring bite-sized content, it’s crucial for brands to adopt a storytelling approach that captivates viewers in just a few seconds. As trends evolve, incorporating elements like user-generated content and interactive features can amplify engagement and drive brand loyalty.